Susan Payton is the Managing Partner of Egg Marketing & Public Relations , an internet marketing firm. She blogs at The Marketing Eggspert Blog , and teaches marketing courses at Marketing EggSchool . Follow her on Twitter @eggmarketing . We’re a week away from Black Friday and just a few years ago, if you wanted to find the best deals, you had to wait for the sales flyers to hit your newspaper or mailbox. You’d make a list of what you wanted and get your game plan together. But that’s all changed because of social media. Tools like iPhone apps, blogs, Twitter, and Facebook will be key in helping competitive shoppers get a leg up against the thousands of shoppers vying for the deals of the century this season. And with holiday spending projected to be down 3% from last year’s low numbers, stores are...



